Print ads to run in local Savannah magazines and newspapers
Facebook app designed to let people customize e-cards featuring the pets up for adoption at SCAC. There will be several card options available written in the voice of the pet. Hopefully these cards will help rescue Facebookers from bad days, sad days or maybe they will just brighten their days up all while raising awareness about the pets at SCAC.
Recipients can post the card to their wall and even get the Facebook app to pass the message along to their friends.
Outdoor: QR code takes readers to mobile site so they can entertain themselves with stories about how pet's love have rescued their owners.
Mobile site so people can read stories about how love rescues while they travel on the bus, subway or train.
Website: Revised website is designed to invite current pet owners to submit stories about how their pets have rescued them in one way or another. Non-pet owners should hopefully read these and feel inclined to get a pet because of the obvious benefits of owning one.
