PHASE 1: Kam Heong Burger
Digital Content
When we see friends eating something new and foreign, we tend to ask questions.
When we see friends eating something new and foreign, we tend to ask questions.
Food TVC
Spices from all races, coming together for a distinctive local taste.
Spices from all races, coming together for a distinctive local taste.
PHASE 2: Creamy Butter
TVC
Naz and his friends are discussing about food over chat messenger.
From the messages, we see each has their preferences when it comes to food.
6s Bumpers
The chat concept translated onto the bumpers
The chat concept translated onto the bumpers