Concepto general /Ā General concept
Invokkers es un equipo creativo con profesionales que ofrecen una gran variedad
de servicios, como diseƱo grĆ”fico, branding, creaciĆ³n de ecommerce, marketing
de influencers y formaciones de marca personal digital.Ā
A pedido, y en colaboraciĆ³n con esta agencia, tuve la oportunidad de llevar a cabo
el rediseƱo de la identidad visual de la marca. Con este fin, se buscĆ³ modernizar la marca con un estilo basado en ilustraciones divertidas, lĆneas curvas y descontracturadas.
Invokkers is a creative team with professionals who offer a wide variety of services,
such as graphic design, branding, e-commerce creation, influencer marketing,
and personal brand digital training.
At the request and in collaboration with this agency, I had the opportunity to carry out
the redesign of the brand's visual identity. For this, we sought to modernize the brand
with a style based on fun illustrations, curved and relaxed lines.
Colores de marca / Brand colors
La paleta se basĆ³ en los colores que la marca ya venĆa utilizando
para mantener su reconocimiento, y en su renovaciĆ³n se intentĆ³ seguir
el concepto buscado para la nueva imagen.
Con este fin, se escogieron colores con alto contraste entre sĆ
y que permiten una amplia variedad de usos.
The palette was based on the colors that the brand had been using
to maintain its recognition, and in its renovation, an attempt was made to follow
the desired concept for the new image.
With this in mind, colors with high contrast among themselves were chosen,
allowing for a wide variety of uses.
Ilustraciones / Illustrations
LasĀ ilustraciones fueron creadas con lĆneas simples, coloridas
y descontracturadas, para generar un entorno visualmente atractivo.
The illustrations were created with simple, colorful, and relaxed lines
with the objective of generate a visually appealing environment.
TipografĆa de marca / Brand typography
Se eligiĆ³ una tipografĆa que ofrece gran versatilidad, legibilidad
y una estƩtica moderna, con el objetivo de transmitir mensajes claros,
destacando la profesionalidad de la marca y orientada principalmente
a su uso en formato digital.
The choosen typography offers great versatility, legibility,
and a modern aesthetic, with the objective of conveying clear messages,
highlighting the professionalism of the brand, and primarily oriented
towards its use in digital format.
CrƩditos/Credits
DiseƱo grƔfico/Graphic design: Daniel Vega
Proyect owner: Invokkers Digital & Creative Agency
