10 Cents Store - A Social Experiment

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Minimal branding design for this art project, so visitor can feel the decency of the project, rather than loudsy bargin.

Infographic showing the flow of our project. Step 1, kickstart exhibition to showcase our concept, art pieces and designer products by our line up. Step 2, Visitor support us by instagram hashtaging #10centsstore , if we have more than 3000 hashtags, we can use all these manpower to talk to venue and production companies' sponsors, so that we can make Step 3, the real 10 Cents Store happens, selling all the art works and designer products for HKD 10cents to the public.

What's the price of creativity? The Black Store had been experimenting the relations between products and its branding, and in turn mocking the consumer culture of its preference of brand against product, and reflecting on the way we consume. This time, The Black Store plays it the other way round: we present high quality products with no bargain possible, all priced at 10 cents. And hence, the 10Cents Store.

To live up to its name, the 10Cents Store only accept 10 cents. Yet at this stage it is still more like a concept, with some creative people agreeing to collaborate. The Black Store is invited by PMQ to organize an exhibition, and they decided to make it a kickstarter in physical sense: collecting enough check-ins and hashtag would make this 10Cents Store possible in the coming October or November!

Why on earth it has to be 10 cents? Previously the Black Store has been trying to see how people reacts when they see works or products with unreasonably high price. So then we became curious about how things will go if it is the other way round? What if we have all these product with high quality, craftsmanship and all, and yet the price is so impossible to bargain, well we mean literally you cannot bargain at all because it is all priced at 10 Cents. People may think that they are those faulty products for sale, so The Black Store decided to let people see how they are made, by turning the exhibition into a open studio.

Even though we make it clear that all products can only be priced at 10 cents, many creative talents are interested! And the list of collaborators does not lack class: illustrator TseSaiPei, BrainRental, designers include Sunny Wong, Kristopher Ho, UUendy Lau, KaCaMa Design Lab, Artists include Power-nap Over, Oscar Chan, Worthless, South Ho, Tony Hon, Geeio and also more coming..

The Line Up:

Tsesaipei
Brainrental
UUendy Lau
Kristopher Ho
何兆南South Ho
Sunny Wong
KaCaMa Design Lab
Stickyline
MAJO DESIGN
Power-nap over
James Chc
陳翊朗Oscar Chan
Worthless
Geeio Yuen
Tony Hon (TURN Creative)
Plastic Cruisers
Daft Pink

The Heman

DJ P-Chef
and more