Lipton Tea Positive Emotion Packaging which I have designed is developed from one of the
objectives “improving health and well-being”. Lipton Tea’s mission is to stimulate positive
tea drinking experience. Lipton drink positive.
objectives “improving health and well-being”. Lipton Tea’s mission is to stimulate positive
tea drinking experience. Lipton drink positive.
The concept for Lipton Tea Positive Emotion Packaging is derive from kawaii it means a quality
of cuteness in the context of japanese culture. My unique selling point is comparing the
current tea packaging from other competitors tea packaging, this packaging has a second life
to it where you can reuse the packaging and drink tea from it with colourful kawaii faces on
them will evoke the different emotions.
of cuteness in the context of japanese culture. My unique selling point is comparing the
current tea packaging from other competitors tea packaging, this packaging has a second life
to it where you can reuse the packaging and drink tea from it with colourful kawaii faces on
them will evoke the different emotions.
The packaging features colourful kawaii faces of the different flavours of tea and is each
matched with a different emotion word hope, calm, rest and happy. Each emotion is
connected to the health benefits of fruit tea. This packaging evokes the different feelings and
emotions associated with the act of drinking tea. It is possible to drink tea from the packaging
as it will be made from PLA coated board, this material is recyclable and food safe which
makes it environmental friendly. You can hold the packaging like a tea cup by tearing along
the dotted lines. You can also hang the tea bag tag on the cup. After using this packaging, you can
store tea inside the cover of the packaging by following the instructions on the packaging.
