Visual identity for productivity habits®, a coaching program that helps management staff to establish a more efficient working process.
The task
We were asked to create a visual identity for productivity habits®, a coaching program dedicated to management staff in the fields of human ressources, learning & development. The program helps them to reduce their stress level and establish a more efficient workflow.
The Solution
The overall goal of the visual identity was to abstract the mission of productivity habits®, to reduce the stress of their audience. To archieve that we created a ultra minimalist identity with a custom logotype and typeface as the hero of the new brand, enabling it to create just enough brand awareness without cluttering the design with unneccessary elements. The design system reflects calmness, order and harmony and underlines the experience of the coaches.
Client
productivity habits®
Services
Branding, Logodesign, Typedesign, Graphic Design
The task
We were asked to create a visual identity for productivity habits®, a coaching program dedicated to management staff in the fields of human ressources, learning & development. The program helps them to reduce their stress level and establish a more efficient workflow.
The Solution
The overall goal of the visual identity was to abstract the mission of productivity habits®, to reduce the stress of their audience. To archieve that we created a ultra minimalist identity with a custom logotype and typeface as the hero of the new brand, enabling it to create just enough brand awareness without cluttering the design with unneccessary elements. The design system reflects calmness, order and harmony and underlines the experience of the coaches.
Client
productivity habits®
Services
Branding, Logodesign, Typedesign, Graphic Design
Typeface
UTF Productivity Habits
