Brief
To re-brand and make them relevant again, to celebrate their past but define their future.
Concept
Using the theme of a traditonal Bristish street party a bright, bold illustrative style is applied in order to create a fresh, modern and playful identity to a currently visually outdated brand.
Solution
With the use of the iconic bunting and a warm welcoming colour palette as a continuum element throughout the re-brand the purpose is to entice current and new conumsrs to 'Come and join the party' by creating a twist to one of Britain's oldest fast food establishments.
