Created in collaboration with the amazing JAM VFX, the concept was inspired by the resilience of nature, and we wanted to create something that would showcase the power of renewal. In our video, the leaf slowly withers away, but then comes back to life in a beautiful and inspiring way. We believe that this is a powerful metaphor for the changes that we can make to create a better future for our planet.
One of the biggest challenges of this project was creating a realistic and procedural way of aging and de-aging the leaf.
