客戶：船鼻子咖啡
執行：設計 / 企劃 / 文案
類型：品牌規劃
Client：SHIP NOSE coffee
Duty：Designer / Director / Copywriter
Type：Branding
〓2023
FONT
In the brand typography guidelines, two types of font specifications have been established for the Chinese language: "Brand-specific Typeface" and "Functional Typeface."
The "霞鶩文楷", categorized as the Brand-specific Typeface, is used for materials that are directly associated with the brand's visual identity. On the other hand, considering factors such as future advertising applications and readability, the "源樣明體" has been selected as the Functional Typeface for its ease of legibility.
品牌字型規範
品牌字型規範制定「品牌性用字」與「功能性用字」兩種字型使用目的。作為「品牌性用字」的「霞鶩文楷」使用於關乎品牌視覺形象的製作物上。另一方面考慮後續的廣告用途、閱讀方便性等因素，選擇較容易閱讀的「源樣明體」作為「功能性用字」。
SHIP NOSE of CONCEPT
"Ship Nose" is the term used to describe the protruding part located below the waterline at the bow of a ship.
It plays a crucial role in allowing the vessel to navigate through rough seas, much like the nose of a ship cutting through waves. The appearance resembles that of a nose, emphasizing its significance.
SHIP NOSE - Embracing the importance and spirit of the ship nose, we strive to provide customers worldwide with the finest coffee and equipment, relying on our heightened sensory perception.
