Redesigning ‘Amul’s Origin - Tanzania Chocolat Noir’
The image above is the current packaging of the chocolate. The issue with the current packaging is that it fails to represent the vibrant and beautiful image of a country that is already stigmatized. The packaging needs to be more reflective of the country's true colors and culture. It is important to ensure that the packaging is not only visually appealing but also culturally sensitive and respectful.
The inspiration for my illustration draws from a variety of art styles that are native to Tanzania. These include Tinga Tinga art, kitenge floral patterns, and traditional tribal masks. My aim is to incorporate these styles in a professional and creative manner, while still highlighting the national animals of Tanzania, such as the giraffe and zebra. Through this piece, I hope to showcase the rich artistic heritage of Tanzania and pay homage to the talented artists who have contributed to its vibrant culture.
