My friends from Estúdio Pé Grande invited me to work on a series of 3 Key Visuals for the launching campaign of Samsung's Odissey G3 Gaming monitors. The project consisted of illustrating dynamic scenes where games come to life and transpose the limits of the screen and interact with the G9 Squad Gamers.
Fui convidado pelos meus amigos do Estúdio Pé Grande para trabalhar em uma série de Key Visuals para a campanha de lançamento dos monitores Samsung Odissey G3. O projeto consiste em ilustrar cenas dinamicas aonde os jogos ganham vida fora dos limites da tela e interagem com jogadores da G9 Squad.
The first step was to work on the hero shots. In this particular case, I processed 3 versions of each hero shot, extracting the information I needed on High Lights, Mid Tones and Shadows separately in order to have smooth light transitions and also extracting all the details of each light range to its highest level. After this step, I blended the 3 processed files in Photoshop using feathered masks to create smooth light transitions on the hero. The next step was retouching the images and making all the structural changes needed.
The next step was compositing all the 3D render passes of the elements.
After putting everything together, it was time to make the final structural tweaks, ad details like particles, smoke and make everything come together with the final grading.
Client: Samsung
Agency: Cheil
Direction: Gabriel Vedana & Felipe Galvão
Producer: Julia Veber
CGI: Doug Barbosa, Felipe Mendonça, Tamires Raymundo, Vitor Moreira, Paulo Lima
2D Illustrators (Monitor Screens): Artur Rocha, Gustavo Furstenay, Renato Sideris
Compositing, Post-Production, Color Grading: George Rutherford
