Mike Pitzer's profile

Tabata Full Line Catalog

Tabata USA Diving Equipment
Full Line Catalog
Tabata was one of those amazing clients, allowing us (Hakuhodo Advertising/Los Angeles) to bring fashion and design to, at that time, was considered an industrial category — scuba equipment. This full line brochure was created by our entire team while I was Executive Creative Director at Hakuhodo in LA. To make the marketing budget go further, we designed the catalogue to magazine specs so that as additional monies became available, we could use imagery and materials we'd already created. This  campaign and print approach and work went of to win a number of local, national and international advertising & design awards.

Client: Tabata USA
Agency: Hakuhodo Advertising, Los Angeles

Title: “Tabata USA Catalog”
Executive Creative Director: Michael Pitzer
Creative Director: Mark Patton
Copywriter: Mark Patton
Art Director: Emily Lobato


Print: 
Copywriter: Patrick Hutchins
Copywriter: Mark Patton
Art Director: Marlene Hutchins
Art Director: Michael Pitzer



Tabata Full Line Catalog
Published:

Owner

Tabata Full Line Catalog

Published: