Gift of Life’s mission is to cure blood cancer through cellular therapy. Promoting the noble act of blood donation, we teamed up with renowned agency DDB to realize a campaign through beautiful design and motion. The campaign celebrates the fact that a patient and a donor are inextricably linked forever. Just one font, a palette of only black and white. When viewed amongst all the screens in Times Square or in the dense pages of The Washington Post the profound simplicity of the work stands out amongst all the noise.
Our work reduced complex ideas to poignant metaphorical moments.
