Every year since 2001, Athens Jazz marks at Technopolis the official start of the concert summer for Athens. The city's longest-running music institution with free admission hosts a variety of jazz trends, international bands acts and performances.
Our task here was to create the main advertisement video of the festival, which would blends in a interesting way the simplistic design language of the brand, music and motion.
Core Concept:
The main idea is a re-interpretation of the experimental musical notation of the 20th century and onwards, with "notes" interacting visually with the sounds of the audio in a contemporary way.
The music composition is a homage of the sounds that jazz artists are humming when playing their instruments.
THE STYLEFRAMES
The final style frames which were used as a guide for making the video.
THE FINAL VIDEO
Creative Direction: Adel Sanoussi
Art Direction and Design: Stefanos Millions, Kostas Stanellos
3D Art Direction & Simulations: Vasilis Maniatis, Dimitris Panagiotopoulos
Motion Design: Adel Sanoussi, Antonella Tsikni
Technopolis City of Athens Team:
Head of Marketing & Communications: Konstantina Margariti
Communications Manager: Sofia Kanellopoulou
Creative director: Alkistis Tsikou
Graphic designer: Phevos Lamprou
Communications Manager: Sofia Kanellopoulou
Creative director: Alkistis Tsikou
Graphic designer: Phevos Lamprou
