As part of a D&AD project, I tackled the Giffgaff brief. My task was to encourage and persuade Giffgaff consumers to recycle their phones. Not only does this give them some extra cash, it's also good for the planet.
I created a digital advertising campaign for this submission using physical and digital methods. I used pieces of recycled cardboard with a mixture of illustrations to mimic actual gadgets. Furthermore, I was tasked with creating a 20-second TV spot in which I decided to make a stop motion animation using the timeline feature within Photoshop.
