My contribution:
Art Direction / Motion Graphics / Illustration /
The goal was to develop a comprehensive graphic identity for Bravecto® in México, which is the leading brand in dogs and cats tick and flea control products, just after Nexgard. Campaigns for this type of products usually appeal to our gut instinct of protection after watching our pets full of parasites. Our mission was to promote the brand through education with strong messages effectively across various media channels and connect with the target audience while establishing a strong brand recognition. This included designing tailored made characters, a representative color palette, cohesive typographic system, and complementary graphic elements.
Templates and formats were designed for application in printed advertisement, social media, packaging, web, and promotional material, to foster audience connection and position Bravecto® as the market leader.
Project developed by Keenfolks.
Design team:
Lead Designer - Jesús Sifuentes
Graphic Designer - Daniela Villaseñor
Jr. Graphic Designer - Cristina Cruz
