Journey of 100 Men Brand Identity has been featured on the World Brand Design Society
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Brand Story
Journey of 100 Men is a podcast that showcases men from different parts of the globe who are making a difference. We strongly believe that every man possesses the ability to create a positive impact, and the interviews highlight inspiring stories of those who have done so.
The Goal
We aim to create a brand identity for the podcast that embodies the values and resonates with the target audience of men who seek truth, passion, role models, and a trusted community with a shared purpose through every element, from the logo to our social media presence.
Industry ─ Podcast
Location ─ Germany
Year ─ January 2023
Logo Design
The logo was based on a compass concept, which serves as a powerful symbol for finding one’s way in life. It emphasizes the idea of journey and exploration, which can be interpreted in various ways depending on the audience. Whether it’s the journey of self-discovery or the pursuit of one’s dreams, the compass concept speaks to the human experience on a fundamental level.
In addition, we’ve incorporated rugged and tribal look into the design to add a natural, community-oriented feel to the logo. These elements evoke a sense of brotherhood or a group of strong individuals, which ties in with the idea of journey and exploration.
Color and Typography
We selected green as the primary color to symbolize journey, growth, and the potential for positive change. Earth-toned accent colors of orange and brown bring warmth and depth, while the typography features a bold serif font that embodies our brand's personality and values.
Podcast Cover Design
The podcast cover features two men on a pathway towards the mountains, symbolizing their shared pursuit. It captures the essence of the podcast's mission, evoking adventure, determination, and camaraderie, representing the collective journey of listeners towards personal growth and positive impact
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