Gawain Atwater's profile

Mardi Gras Scholarship - Visual Marketing


This project was the visual communications for a a Mardi Gras themed event for a chapter of Omega Psi Phi Fraternity. They were looking to do some in-person marketing as well offer access to digital marketing and ticket purchase, thus the use of the QR code on the flyer.
In addition to the flyer they were also in need of event tikcets as well. I created these with their proof approval and they were printed on a matte finish with perforation and sequential numbering beginning at 1948 which is the chapter's start year.
Along side all of the other items, they sold sponsorship opportunities to raise money for scholarships for local youth. Below is a 8' tall x 10' wide backdrop banner I created to match the other marketing paraphernalia with those sponsors.
Accompanying the backdrop banner were two popup x-frame banners that were placed within the event to spotlight the level of donation of each sponsor.
As a "Thank You" for choosing to work with me consecutive years I provided them with complimentary table tents, shown below for the VIP Table of the sponsors.
Mardi Gras Scholarship - Visual Marketing
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Mardi Gras Scholarship - Visual Marketing

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