Google Ads Campaign Setup

I set up a highly targeted campaign from scratch for Luxolas.com (Real Estate for Sale/People looking to buy a house or condo) to drive quality and relevant traffic to the website. The campaign setup included; -> Deep Keywords Research of the industry with the average cost per click of each in the client's targeted area. -> All the keywords were assigned manual bids to achieve a high rank on Google at a low cost and all keywords were added in exact and phrase match types. -> Researched negative keywords for the industry so that the ads don't appear for any irrelevant search terms and the clicks don't get wasted on any irrelevant terms. (Negative keywords are then added after each optimization as well to further let ads appear for relevant terms only) -> Ad group setup based on Single-Themed ad groups to achieve a good quality score of keywords and high CTR. -> Creation of all relevant ad extensions (Sitelink extensions, Callout extensions, Structured snippet, Call extension) -> Wrote attractive and catchy ad copies for each ad group. -> Advanced bid adjustments based on demographics (Age groups, Income, Gender) The campaign started generating conversions with a good Conv. rate and low Cost/Conv after a couple of optimizations.