Squad Branding : My approach to branding design

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These images showcase my test project for a job application at a company. The task was to create various visual assets for a fictional brand called Squad, including an Instagram post, Instagram story, and Website Banner that embodied the brand's voice, which emphasized comfort, style, boldness, inclusivity, and playfulness. Alongside the designs, I was required to develop a tagline. The design team from the hiring company provided me with the logo. Here is my interpretation of the brief:

I began by listing down the brand ideologies that I came up with to give me more clarity into what the final design output should be.