The concept behind the art direction for this campaign is all about luxury, elegance, and exclusivity, as reflected in the luxurious champagne with glitter. The idea is to convey a sense of extravagance and celebration, and to communicate that when you drink this champagne, you're not just enjoying a beverage, but embracing a lifestyle.
To capture this concept, the campaign could use a photographic style that emphasizes the glitter and shine of the champagne and glitter in the bottle. We used soft and diffused lighting to bring out the texture and sparkle of the glitter, and to highlight the curves and contours of the bottle.
We use a fashion photography approach to capture the style and elegance associated with MAVAM champagne. We could feature images of fashionable people, dressed in stylish outfits, holding glasses filled with bubbles and glitter, toasting at a glamorous party.
To further emphasize the luminosity and brightness, we used vibrant and bright and dark colors in the stylist. Gold, silver, and pink tones could be used to complement the darker hues of the bottle and champagne, and to enhance the sophistication and elegance of the product.
Agencia:
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