Boundless Brand Design partnered with Fettercairn, the whisky makers determined to do things a little differently, to create a bespoke campaign for global travel retail to and elevate the brand’s story and unique Whisky range. A relatively small distillery by comparison to global brands, Fettercairn needed a bold approach in order to make their mark within this busy environment, and engage with consumers on why their brand and distilling techniques deliver a whisky like no other.
The aim was to invite travellers to explore the wonder of whisky from Fettercairn’s unique point of view, and open a world of curated and creative natural discovery around their brand proposition; Rare. Pure. Enlightened.
