Spirit of Amsterdam - Amstel



Amstel is a project full of creativity which encompasses five videos involving different narratives.  
The animation of characters frame by frame in unconventional perspectives, the continuous representation of fluids, as well as the use of daring camera framing 
were some of the biggest challenges for the developing of this project. These resources, along with the transition dynamics between the real and animated world, successfully manage to attract the viewer's attention and show an aesthetically appealing product.



CHARACTERS - PAPER AGENCY
VISUAL DEVELOPMENT








STREET STYLE - Colorful, refreshing and avant-garde, always ready to pose in your photos.






TULIPAN - It will get your attention at first sight, due to its refreshing and natural aroma, like a red tulip, intense and different.




ARTWORK - Its quality refreshes you and fills you with history due to its European origin, like an artwork: contemporary, original, where every detail of its quality counts.




CLASSIC HOUSE - With an authentic, classic taste, and bright colors, like a classic Amsterdam house: which door welcomes everyone, because the only thing that matters is to enjoy a good European taste.




BRIDGES - The one that unites everyone no matter what, just like a bridge, but an Amsterdam’s: the ones that unite the differences, where you can always stare at a fair sunset, where your hair dwindles in the wind and refreshes you.



FILM 



Welcome to the spirit of Amsterdam with Amstel. The most welcome beer!!!



Credits

Client: HEINEKEN 
Agency: Paper
Production Company: Non Studio

Non Studio Credits

General Direction: Estefanía Mier, Mauricio Navas
Art & Creative Direction: Estefanía Mier, Mauricio Navas
Executive Production: Estefanía Mier
Line Producer: Luis Hurtado
Animation Direction: Mauricio Navas
Animation Direction Assistent: Fabricio Tapia
Animation Leads: Fabricio Tapia, Hugo Echeverría 
Storytelling: Gustavo Castellanos, Mauricio Navas
Concept Art: Gustavo Castellanos, Hermes Moreno
Storyboard: Gustavo Castellanos, Shelly Vidal, Juanse Bossano, Hermes Moreno
Animatic: Gustavo Castellanos, Juanse Bossano, Hermes Moreno
3D Modeling & Texturing:  Sebastián Rhon, Mica Terán
2D Animation: Hermes Moreno, Miguel Murillo, David Ruiz, Paul Quel, 
Jose Yuqui , Naomi Borja, Hugo Echeverría, Fabricio Tapia​​​​​​​

Compositing & Finishing : Mauricio Navas, Shelly Vidal.
Music: Fletcher & Munson

FILM
Film Direction: Carlos Terán
 Production: Wendy Rodriguez
Photo Direction: Pedro Cornejo
Steady Cam: Jaime Toledo
Art Direction : Estefanía Mier
Product: Juan Cacuango 
Vest: Andrea Burgos
Makeup Artist: Camila Vallejo
Color: Cuarto Blanco Studio
Location: P&P Locaciones 
Casting: TropelArts


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Spirit of Amsterdam - Amstel
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Spirit of Amsterdam - Amstel

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