BBTV
- 3 D C h a r a c t e r s D e s i g n -
Art Direction: Daniel Quintero
2D Characters Design: Marcela Luna
3D Modeling + Rendering: Francisco Cortés
Communication Design + Copywriting: Milena Gil
Communication Design: Diana Hernández
Introducing our 3D character designs and creation for the BBTV brand. These characters embody a friendly, fresh and modern approach that connects with the brand in a professional yet playful manner. Our focus on diversity and inclusion within our community is highlighted in the different personalities and energy that each character brings to the table. With a vibe that is both energetic and positive, these characters are designed to help BBTV connect with its audience in a fun and approachable way. Join us on this journey as we showcase the process behind creating these dynamic characters, and explore the unique features that make them so captivating.
With the ability to convey a wide range of emotions and personalities, our character designs are bound to captivate the audience and elevate the brand to new heights.
Unique personalities.
To bring these characters to life, we utilized a variety of 3D modeling and texturing techniques. Each character has been carefully sculpted, and textured to ensure they look just like a real person. In terms of style, we have experimented with different clothing and accessory choices to give each character a distinct fashion sense.
In addition to their appearance, we have also given each character a unique personality. Some are introverted and shy, while others are outgoing and confident. Some are nerdy and intellectual, while others are adventurous. No two characters are exactly alike, and each one has their own story to tell.
To bring this characters to life, we have given each character a unique personality. No two characters are exactly alike, and each one has their own story to tell.
Process.
The characters design process began with creating 2D sketches that showcased the diversity of personalities and styles within the BBTV community. The team then further developed the selected characters by experimenting with features such as hairstyles, gestures, postures, and clothing.
The team also explored various color palettes to communicate the concept effectively. Additionally, they selected poses that represented the energy and enthusiasm of BBTV. Once the ideal designs were finalized, the team created necessary 2D views for the 3D modeling phase. Using advanced 3D software, the characters were modeled, textured, and rendered to create modern and engaging designs.
The end result is a collection of unique and vibrant characters that embody the BBTV community's spirit and bring a sense of fun and personality to the brand.
Creating character drawings involved a detailed exploration of clothing, gestures, postures, and personalities. Overall, the process was incredibly exciting and effective.
Using Cinema 4D and Octane Render, the characters were modeled, textured, and rendered to create modern and engaging designs.
The end result is a collection of unique and vibrant characters that embody the BBTV community's spirit and bring a sense of fun and personality to the brand.
"The result surprised and inspired us, prompting a continued emphasis on the distinctive qualities that define our BBTV community."
