THE BRIEF
Engage parents and kids in an integrated campaign that inspires family fun and togetherness.
THE IDEA
SPREADING THE FEELING THROUGH "PB TOAST ART"
Kraft Spread The Feeling integrated campaign Inspired Canadians to create PB toast art all over Canada and to submit their unique creation to an online gallery. The idea was inspired by those rainy afternoons when we were kids and had nothing better to do than scribble a happy face on their peanut butter sandwich and give it to mom. Over 30,000 pieces of art were submitted in a month and brand engagement / lift was through the roof.
THE IDEA
SPREADING THE FEELING THROUGH "PB TOAST ART"
Kraft Spread The Feeling integrated campaign Inspired Canadians to create PB toast art all over Canada and to submit their unique creation to an online gallery. The idea was inspired by those rainy afternoons when we were kids and had nothing better to do than scribble a happy face on their peanut butter sandwich and give it to mom. Over 30,000 pieces of art were submitted in a month and brand engagement / lift was through the roof.
