Ablaze is a marketing campaign i designed/ created for strike anywhere matches.  I came up with the name ablaze through my research on the thesaurus.  The first piece is a instore poster that could be found in a firework store or can be in a magazine ad that could be found in an outdoor camping magazine.  I also created a package design, I wanted to stick to the black/white/ and red color scheme, and I decided to do both sides of the package white and black because when it is on the shelf it could be displayed in a checkerboard pattern.