Shibumi Desai's profile

World Gold Council #UnfakeWhatYouCan

The younger generation today likes jewellery, but tends to spend more on artificial gold. We wanted to get them to spend more on real gold. 
 
I used the insight of keeping it real in life, with the articulation #UnfakeWhatYouCan.
 
Up ahead are two print spec ads for the same. 
 

World Gold Council #UnfakeWhatYouCan
Published:

World Gold Council #UnfakeWhatYouCan

Published:

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