Boh Tea
Packaging
Boh, a prestigious tea company with a rich heritage, has recently decided to rebrand their original packaging to better appeal to a younger generation of consumers. In order to achieve this goal, I want to redesign the packaging with a fresh, modern look that would resonate with younger audiences.
To accomplish this, I utilized a brighter color palette with a minimalist design, incorporating simple yet striking illustrations that would stand out on the shelves. Overall, the new packaging design captures the attention of a younger consumer base while still staying true to the brand’s traditional roots.
