Minute Maid have revealed three new billboards to promote the Vitamin D content in their drinks, by helping passers-by get bask in the sunlight that they previously would’ve missed out on.

Credits:

VMLY&R (OpenX)

Global Chief Creative Officer: Debbi Vandeven

OpenX Global Chief Creative Officer: Javier Campopiano

Deputy Global Creative Officer: Rafael Pitanguy
ECD: Gabriel Jardim e Guto Monteiro

Assoc. Creative Director: Guilherme Possobon e Daniel Thomer

Head of Production: Nicole Godoy

Director of Production: Anderson Rocha

OpenX Global Client Lead: Stephanie DeCelles
Associate Director CE: Devin Rote

OpenX Global Category Lead: Stephanie DeCelles

Director Creative Strategy: Petra Mayer
Chief Strategy Officer: Chase Cornett

Managing Director: Jinie Kwak
Sr. Communications Manager: Jacquie Van Der Veur

Production house: Produka Filmes

Audio: Lucha Libre

Client: 

Global Category President - Nutrition: Manolo Arroyo

Global Sr. Director Creative Strategy - Nutrition: Christina Ruggiero

Global Sr. Director Creative Strategy - Nutrition: Sadaf Zarrar

LAOU Marketing Director: Claudia Navarro

Global Director, Shopper and Consumer Content – Nutrition: Desiree Ferrari

Brand Strategy: Katalin Czigler

LAOU Nutrition category lead: Carmen Mendez

LAOU Creative Strategy Director & Content Lead - Nutrition: Fer Moraga

LAOU Content Analysts - Nutrition: Gustavo Muneratto and Renata De Oliveira Nunes

Awards:
New York Festivals - Creative Use of Medium - Bronze
New York Festivals - Billboards/Installations/Posters - Bronze
New York Festivals - Print/Outdoor - Bronze