Peet's Coffee & Tea has quietly built an artisanal coffee empire spanning from coast to coast. Despite it's rapid growth, the company has had a difficult time generating "buzz" outside of the coffee-house crowd.

 

This campaign embraces Peet's reputation as America's best-kept coffee secret. Nontraditonal print buy combines newspaper banners with stick-on coffee rings.

 

Thanks to increasingly desperate newspaper ad departments, you CAN pay for this kind of press....