A fictional cookie brand, Hey! Cookie needed an entire brand design. This required designing the logo, creating a brand guide, creating brand assets and illustrations and branding colors.

Software Used: Illustrator, Photoshop

Assets

An important part to branding is the assets the are used. For Hey Cookie, I designed the assets from scratch and applied them in different patterns and visuals across the packaging.

Process Work:

For Hey cookie, there were several styles of the logo that I had originally been playing with before settling on the final design. From the beginning the interest was in using a slightly scripted font, but nothing that was too over the top. The use of color was played with but ultimately the design was made to keep the colors matching to the specific cookie flavor, so that in the future the design can be easily translated into the next flavor.

Die lines

In order to make sure everything effectively fit the specs, I followed the die lines that were provided by Tempo Plastics and the requirements they gave for the project.

Alternative Designs

Three different designs were played with before combining the first and the third concepts so that they would meld together.