I had the honour to be invited to collaborate with Goodkids Agency on a campaign for Backmarket. The theme was to depict 4 devices we use every day elevated by nature.
Each of them had to have their own theme, earphones had to be all about daisies; laptop about garden, phone had to remind us about the field near the forrest, tablet had to show pond elements.
The project was displayed all over Union Square subway station New York.
I have prepared a collection of separate elements used in each poster.
Credits
Art direction: Goodkids Agency
Art direction: Goodkids Agency
Illustration: Valeriia Potaichuk
Animation: Chloé Martin
Animation: Chloé Martin
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