Melissa DeLeon's profile

Rocker FSC: Branding and Visual Identity

After branding this figure skating club, I created a visual identity for a competition they would hold annually. This competition is called the Rocker Revolution Recital and their tagline is "Momentum for Change". The competition gives skaters the opportunity to skate without the confines of strict foundational rules and regulations. They would be encouraged to be themselves and celebrate the diversity of the skating community.

First, I created a poster that includes handmade type and the competition's icon, the blade butterfly. The icon represents transformation, change, grace, strength, and "edge".
After finalizing the visual identity of the competition, I made a social media campaign for the Rocker FSC to showcase merch, emphasize the mission of the club, and advertise for the competition. I also created additional assets to accompany the club and competition. 
Rocker FSC: Branding and Visual Identity
Published:

Rocker FSC: Branding and Visual Identity

Published: