Group project worked on with April Stracey
Brief: To create a concept and design a camapaign for the 2014 BA (Hons) Graphic Design Degree show.The purpose of a degree show is to entice industry and enable students to showcase their work to potentially get internships or even job offers.
Concept: To design an invitation to send to industry, catalogue layout that keeps with the theme of the concept to showcase each students work, as well as a website and any other promotional material to advertise the Degree show. The show is a big event and celebrates the work of all the students and we are essentially at the beginning of the race to get out into the industry.
Solution: The main idea of the show would be based on us all being at the beginning of the race. The visual language is representative of racing terms, which link to the chosen name 'Odds On.' This name makes a bold statement suggesting that we are all odds on favourites to succeed. The concept we wanted to be fun and light-hearted and this links with the bold and bright colour palette. The odds are all about numbers and the build up and are constantly changing. We felt this summed us up as a year group showing the confidence that we are all going to do well. This also links to how industry would be the ones deciding our odss before offering potential placements. Throughout the theme, phrases have been used to relate to us as individuals such as 115 dead certainties and no one is a long shot.