Jordan Ashleigh Wright's profile

Triwa X POW in Collaboration to Protect Our Winters

Project: Triwa X POW in Collaboration to Protect Our Winters
Client: Triwa X Protect Our Winters
Overview: 
As the driving force behind the TRIWA x Protect Our Winters Europe collaboration, I art directed and supported the promotion of this environmental activism and fashion fusion. This project marries the distinctive style of TRIWA, the Swedish watch known for its sustainable mission Time for Change, with watches made from recycled illegal weapons to recycled ocean plastic has entered a new collaboration with the advocacy prowess of Protect Our Winters Europe. Protect Our Winters unites passionate outdoor people in helping to protect the places they love from climate change. 

This limited-edition watch collection not only showcases design finesse but also underscores the urgency of climate action. Through strategic social media campaigns, I successfully amplified the collaboration's global impact, sparking dialogues about sustainable fashion's role in battling climate change. For every watch sold 15% is donated to the organisation. The watch is made completely from recycled ocean plastic and has been designed as a tribute to the outdoors, filled with references to the cause.

Triwa X POW in Collaboration to Protect Our Winters
Published:

Triwa X POW in Collaboration to Protect Our Winters

Published: