Fishbowl stands as a revolutionary social media platform committed to fostering an environment of openness and transparency, facilitating conversations within the professional sphere that often remain elusive on other digital platforms. My pivotal role within this dynamic team revolves around my expertise as UI designer, with a primary focus on enhancing visual aesthetics, crafting intricate motion interactions, and conceiving future-oriented visions.

Our efforts were concentrated on revitalizing every facet of the user interface, starting from the fundamental building blocks and extending to the overarching design ethos of the entire application.

This endeavor proved to be both immensely enjoyable and professionally rewarding. Below, I share a glimpse into the remarkable outcomes achieved and the intricate processes undertaken during this endeavor.

 

The brand’s visionary direction aimed to catapult it into the forefront of technological innovation. This involved not only enhancing its functionality but also a concerted effort to elevate its visual appeal. We aspired to cultivate a distinctive persona that transcended the confines of flat design, venturing into the immersive realm of 3D space and engaging the user on a sensorial level.

Our ambition was to establish a profound connection between the user and the brand, enabling individuals to virtually touch and feel the texture and materials associated with it. This intentional approach was undertaken with the overarching goal of forging a more intimate bond between the app and its users.

The brand's identity isn't solely encapsulated by its logo; rather, it finds its most prominent expression through the interface elements. In essence, the interface becomes the very face of the brand, requiring a seamless alignment with and embodiment of your brand's core values.

This rationale fueled our comprehensive approach, permeating the upgrade to the fundamental building blocks and the intricate components constituting the design system. We then extended this alignment to encompass behaviors, movements, and a distinctive personality, thereby ensuring a cohesive and authentic representation of the brand throughout the user experience.