How can you get your prospects and customers excited about what you're doing if your emails don't look half as good as the product itself? 

For this project, I explored different options for email templates, banners and visuals that would reflect the quality that Labster products have, as well as complement the hard work of our copywriting heroes. I took advantage of this opportunity to slowly introduce the Labster look and feel of the product and collateral to prospects, as well as provide familiarity for existing customers.

It's all about the user experience!

Looping product GIFs for email and SoMe

Email headers & banners