REVAMP BOH TEA PACKAGING
We had the pleasure of working with BOH Tea to revamp the packaging
for their signature teas in line with their brand positioning, 'Share the Ummph!'. For the herb and fruit tea series, I took a revolutionary approach by incorporating colourful and vibrant illustrations. Switching the packaging to resusable and recycable cylindrical tube.
The brief for the BOH Tea project was clear: create a unique and holistic solution that goes beyond a simple refresh of the brand's visual identity. To achieve this, I knew I needed to be bold and push the boundaries, while still maintaining the brand's core equities.
For the packaging, I decided to create a completely new style that has never been used by BOH before. I personally illustrated the packaging, infusing it with a fun, lively, and happy atmosphere. The packaging features three different flavours: Jasmine Green Tea, Strawberry Raspberry Tea, and Peppermint Tea. As a series, the packaging shares the robust, invigorating, and memorable tone of voice that BOH is known for.
BOH Tea is all about creating magical moments that are shared with friends and loved ones, whether it's during tea breaks or family reunions over a cup of BOH. With my design, I hope to capture that essence and make the packaging an integral part of those special moments.
