Zambia Must Prosper (ZMP) is a political party in Zambia that has adopted a unique branding strategy to distinguish itself from other political parties in the country. The party's branding features a thumbs up sign and the color lime green, which are meant to symbolize positivity, optimism, and growth.

The thumbs up sign is a universal symbol of approval and encouragement, indicating the party's commitment to promoting positive change and progress in Zambia. The lime green color represents the country's rich natural resources and the potential for growth and prosperity.

Together, the thumbs up and lime green color create a powerful brand image that resonates with the aspirations of Zambians for a better future. The party's branding is meant to evoke a sense of hope and optimism, and to inspire people to join the movement towards a more prosperous Zambia.