A branding project in collaboration with Prakriti Goyal
The project was to create a company/brand, develop a name, and design a logo. As part of the assignment, we also made social media, merchandise, posters/banners, and wayfinders.
“Wes Fest” is a vibrant and bright summer indie festival held at Stanley Park in Vancouver City. The festival showcases established musical artists as well as local/emerging artists. The event aims to create a space where it can foster and excite crowds who share the same love for live music with the hope of making it a memorable experience for all who attend.
The festival “Wes Fest” is called so because the event is being held in the western area, the two segments of the name rhyme and make it catchy, and our inspiration heavily incorporates a Wes Anderson-like aesthetic.
The primary focus is on establishing a light atmosphere with colour and design to let the attendees know that they are in a safe, beautiful and relaxing place.
Here are some mockups of the poster, brochures, admission tickets/IDs, and merchandise that Wes Fest provides.
These are some wayfindings that will help guide guests to and around the festival grounds.
