2020
branding / visual identity / print/editorial / illustration
ZPF – Banking on our favorite city
The Association of Financial Firms in Poland represents the credit intermediation industry in Poland, whose goal is to create and monitor high standards and best practices of conduct in the financial industry, based on ethics and public trust. On the occasion of its 20th anniversary, ZPF was integrating its activities under a new brand, which needed a new visual identity. The challenge was to combine the serious subject of monitoring financial institutions with a breath of fresh coastal air and centuries of openness and freedom – the Association's headquarters is in Gdansk. We opted for strong lettering combined with simple and clean lines, which we used both in the logo and in illustrations inspired by Gdansk's monuments. We also created new business cards, email footers, certificates, internal and external presentations and other elements.
