Calendar for Gazpromneft — Catalytic Systems

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Leadership catalysts. Calendar for Gazpromneft — Catalytic Systems

Gazpromneft — Catalytic Systems develops and manufactures innovative catalysts for oil refining under the Selectum brand.

We give metaphors of intelligence and knowledge, strength and determination, speed and flexibility, durability and reliability through recognizable images of the animal world. These are the advantages of using catalysts and strengths in the company's activities.

Moreover, we have selected species listed in the Red Book – the Black Sea bottlenose dolphin, Siberian trout, Far Eastern skink, reindeer. The characters become symbols of various product characteristics and principles of the company's operation.

The images are formed of catalysts. This enhances the entire visual and semantic metaphor, making it understandable and integral. An imaginative selection looks expressive and premium due to the brevity of graphics and color, saturation and richness of contrasts of the palette.

Desk calendar is more minimalistic, but retains color and style: the product brand name "Selectum" in the catalysts. The sheets with images differ in color and are separated from the sheets with numerals. Thus, during the year they can be randomly changed, depending, for example, on your mood.