Nike “Girls Club”
Nike invests its entire marketing budget in female first-time runners.
To make running more appealing to women, we invested Nike’s marketing budget directly into the target audience and created the “Girls Club”, a community that meets both offline for running and online on Facebook.
Client: Nike Agency: Jung von Matt AG, Germany Creative Directors: Jacques Pense, Michael Ohanian, Kai Heuser Copywriters: Gun Aydemir, Norman Scholl, Alexander Seifritz Art Directors: Benjamin Beck, Jenny Orel, Katharina Hanel Account Managers: Denise Winter, Sonja Kaufmann Agency Producer: Simone Abel Technical Manager: Nils Doehring Programmer: Daniel Hübschmann Photographer: Stefan Schmid Production Company: Embassy of Dreams
AME Awards: Finalist
