Meaghan at Gawker Media contacted me with a commission for several illustrations and icon designs for IBM. The visuals were to be used in infographics describing the Uncommon Threads: three stories describing how IBM has helped very different brands evolve and progress.
For these stories I created three main illustrations, based on the concept provided by Ogilvy NY. Each time combining the two Uncommon Threads: Italian Cheese & Arctic Work-Wear, Hit Making & Bone Mending, and Cold Cuts and Hot Couture. After this I developed six icons for each infographic, which accompanied the different fases of the brand stories.
Client: IBM
Agency: Gawker Media, Ogilvy NY
Design Manager (Gawker): Justin Cross
Project Manager (Gawker): Meaghan Fitzpatrick
Senior Art Director (Ogilvy NY): Okan Usta
Concept sketches for the main characters
Each of the main characters visually combined the two stories of the infographic.
Cow with parka coat (Italian Cheese and Arctic Work-Wear)
Skeleton rocking out (Hit Making & Bone Mending)
Butcher wearing apron with chevron pattern (Cold Cuts and Hot Couture)
Some elements that didn't make the final illustration. (Although they were funny)
Isolated main characters (colour)
Isolated icon designs (colour)
Icons Parmigiano-Reggiano
Icons Refrigiwear
Icons Music Mastermind
Icons Finceramica
Icons Columbus Foods
Icons Adrianna Papell
Full infographics
The layouts were designed at Gawker Studios.
Lives were saved... (* dramatic tone *)
Eventually the client decided not to use the pig in the butcher visual.
Piggy was very thankful and is of course alive and well (though still slightly panicked).
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