B S H U S H U
MANUFACTURERS: Delo Design, Alot, Ceramstudio, Pastcode, Kirill Romanov
The Hebrew word bshushu implies to conduct anything discreetly hidden from many others. Therefore, our client made the decision to present contemporary Tel Aviv food, combining the best elements of regional dishes, Arabic cuisine, and city-wide hip diners with a dash of chef-secret techniques
CONCEPT
The central idea was to recreate the essence of a bustling street within the confines of the interior. This deliberate architectural structure prompted a floor plan with the space divided into distinct squares
The walls, cleverly integrated into the beams, seamlessly transform into arches and openings, resembling the winding streets of an ancient city
IN PROGRESS
For this project, we were able to carry out every strategy we envisioned. Tiles, mosaic patterns, forged grating, and many more ideas developed at the concept stage were effectively accomplished
NOW
From the moment you step inside, you are greeted by a space characterised by expansive windows, abundant natural light, soaring ceilings, and elegant columns and beams. The geometrically precise and open layout seemed to effortlessly inspire the overall concept and design
In order to create a modern interpretation of an ancient city, our team also incorporated contemporary elements such as a sleek blue counter and a polished steel kitchen, as well as a metallic curtain. Steel manifests itself in several interpretations throughout the project, providing a fresh contrast to the weathered textures. Its smoothness and novelty enhance the patina of other materials, resulting in a harmonious interplay
Inspired by the streets of the historic city of Jaffa, STUDIO SHOO’s design team sought to infuse the space with the same textures and details that defined its charm. Various openings, grids, flags, and garlands, along with inscriptions on the walls, and window awnings, were integral parts of this vision. Emphasising the importance of different textures and surfaces, the designers selected materials such as wood, various forms of metal, weathered plaster, outdoor furniture, and vintage light fixtures. Each played a vital role in recreating the ambience of a bustling street
The main dining area serves as the centrepiece of an imaginary city, featuring multi-level seating arrangements including a bar area, lounge, tables, sofas, and window seating. At the heart of this space lies a meticulously designed tile floor, inspired by the plaques found on the streets of old Jaffa. The tiles showcase zodiac signs, the sun, and the moon, embodying a sense of timelessness
The small tree on the right image is a mosaic artwork by Kirill Romanov that acknowledges the "Orange Suspendu" piece by Israeli artist Ran Morin
One of the most intriguing design elements is the creation of a “la petite chamber”, a small space nestled within the network of "streets." Here, a piano takes centre stage amidst vintage wallpaper, books, and an inviting atmosphere, providing a tranquil escape from the bustling main hall. Vintage furniture, lighting fixtures, and decor elements have been thoughtfully incorporated into the design, each with its own unique story. The process of sourcing and placing these items in their rightful positions is an art in itself, contributing to the desired mood the authors aimed to create within this space
The interior features various-shaped tables, chairs, armchairs, seats of various heights, and even a tiny amphitheatre as part of our effort to diversify varied types of sitting
Another cosy space with a bright yellow wall, a bookshelf, and vintage armchairs that have been refurbished can be found on the left side of the café
