10YRS IGM - ATHENS TECHNOPOLIS / MARCH 2023
We are honored & delighted to announce the beginning
of our partnership with Technopolis Athens with a new Ad:
"The 10-year anniversary of the Industrial Gas Museum".
of our partnership with Technopolis Athens with a new Ad:
"The 10-year anniversary of the Industrial Gas Museum".
ABOUT________TECHNOPOLIS________IGM
Technopolis City of Athens is housed in the old gasworks plant of Athens, a unique industrial monument,
transformed into the most vibrant cultural multispace in the heart of the city, open and accessible to all, with more than 1,000,000 visitors per year. The vision of Technopolis is to enhance the development of different communities and contribute to the improvement of the quality of life of the citizens in any possible way: Concerts, exhibitions, performances, screenings, educational programs and actions of the Industrial Gas Museum, seminars and workshops dedicated to new technologies, initiatives for the development of entrepreneurship and innovation and events
of social nature are only some of the 900 events that take place every year in Technopolis.
transformed into the most vibrant cultural multispace in the heart of the city, open and accessible to all, with more than 1,000,000 visitors per year. The vision of Technopolis is to enhance the development of different communities and contribute to the improvement of the quality of life of the citizens in any possible way: Concerts, exhibitions, performances, screenings, educational programs and actions of the Industrial Gas Museum, seminars and workshops dedicated to new technologies, initiatives for the development of entrepreneurship and innovation and events
of social nature are only some of the 900 events that take place every year in Technopolis.
Technopolis Athens, vintage footage from past decades
THE________TASK
The task was to create a 30" short about the 10 years Anniversary of Industrial Gas Museum,
using the brand design elements and the colors of IGM guidelines.
using the brand design elements and the colors of IGM guidelines.
The concept through all this was "connecting paths".
Each path has a character that represents a different field.
A reflection of IGM's different activities.
A reflection of IGM's different activities.
THE________REFFERENCES
What more great than using the factory's repetition machinery elements?
We used as main inspiration different parts of the equipment of the factory that look like character faces.
THE________STYLEFRAMES
These are the style frames used as a guide for making the video.
THE________FINAL________VIDEO
For main design of the 2D graphics we used Adobe Illustrator and Adobe Substance 3D Modeler, Substance 3D Painter, Blender & Cinema 4D for the 3D. The motion design was created through Adobe After Effects.
Creative Direction: Adel Sanoussi
Art Direction and Design: Stefanos Millions, Kostas Stanellos
3D Art Direction & Simulations: Vasilis Maniatis, Dimitris Panagiotopoulos
Technopolis City of Athens Team:
Head of Marketing & Communication Department - Technopolis City of Athens: Konstantina Margariti
Communications Manager - Technopolis City of Athens: Sofia Kanellopoulou
Communications Manager - Technopolis City of Athens: Sofia Kanellopoulou
Visual identity of 10yearsIGM:
Creative direction: Katerina Antonaki
Graphic design: Μyra Bizimi
Creative direction: Katerina Antonaki
Graphic design: Μyra Bizimi
Voice over, music supervision & sound mix: Aris Christou
