Advertising has changed throughout the years. For this project, my main focus was having the same concept from the vintage ad into the modern ad but having a modern twist. In the vintage ad the selling product is an expensive maximilian coat. My new modern ad uses the actual fabric of an expensive coat as the background, instead of using the coat on actual models. Since is an expensive coat, I also wanted the tagline to look expensive. What I did was using a metal gold color so it gives that expensive feeling.  Vintage ads used a lot of images and wording to get the point across. So I took that and made it less. Less wording and less images. Something straightforward and straight to the point.