Volcom Product Catalog
Project Brief:
The goal for this project was to create a themed 12-page catalog using an established brand as the client while utilizing the grid and understanding how different elements fit together on the page. The primary focus of this project is to understand how brands can visually communicate through a catalog of products utilizing lifestyle photography, page layout, brand elements, relevant photography, and a memorable product showcase.
Word listing helped me settle on a direction for the product catalog. I chose to approach it from a winter-themed angle rather than the expected skateboarding route.
This was a collection of my visual research for Volcom as a brand. I needed to take note of the key defining elements in their branding and prepare to apply them to my product catalog.
I wanted the cover to follow Volcom’s visual standard when it came to catalogs while also tying back to the products themselves. Since it was a winter outerwear catalog, it felt appropriate to use mountain themed photography with emphasis on the snow visuals.
This is an example of my product showcase grids where I wanted to present the product in a quickly digestible view.
Since I also wanted the branding for this catalog to feel inclusive, I kept the colors soft and neutral. This created opportunity to incorporate a women's product spread.
The torn paper style created a strong grunge feel while staying true to Volcom's branding. This is one of the examples of the photo manipulating I was able to do between found brand elements and brand photography.
COPYRIGHT DISCLAIMER: I am in no way affiliated or connected with Volcom. I do not own any of the photography used, although the photo manipulation was done by me. Volcom owns all likeness of the Volcom Stone logo, Volcom logo, and product photography used in this publication. This was a creative exploration and for personal use only.
