BOH has been a prominent tea producer in Malaysia since 1929, with a rich heritage and distinctive brand. Its fully-integrated operations set it apart from other tea companies, and its red color is instantly recognizable. BOH is committed to producing flavorful and brisk teas that are beloved by Malaysians and have known since a young age.

The brief is to make a transformation revamp for BOH Green Tea Series' packaging
(Pure Green Tea, Jasmine Green Tea, and Sencha Green Tea.)  The direction of this packaging revamps is aimed at modern-traditional looking to encourage and attract
more younger shoppers. While at the same time, being able to manage the mid-aged consumers' preferences.