Canjune x Nonzero Farm - Hydrosol Collection
肯園 x 非零農場 植萃系列 - 純露
Illustration / Graphic Design
Client: CANJUNE 肯園
2022
In the spring of 2022, I had the privilege of collaborating with Canjune, an upscale brand of essential oils and botanical extracts, on a series of visual designs for their products.
To gain a deeper understanding of the client, I made a visit to their botanical supplier and partner, Nonzero Farm. Based in Taitung, a hidden agricultural paradise on the east coast of Taiwan, Nonzero Farm showed me firsthand how they cultivate the land and tend their crops.
To gain a deeper understanding of the client, I made a visit to their botanical supplier and partner, Nonzero Farm. Based in Taitung, a hidden agricultural paradise on the east coast of Taiwan, Nonzero Farm showed me firsthand how they cultivate the land and tend their crops.
2022年的春天，我有幸為台灣知名精油品牌Canjune與位於台東的「Nonzero Farm」合作的系列產品進行視覺設計。Nonzero Farm是Canjune香草計畫的種植基地，員工們親手從開墾、整地、插苗開始種植整片田地。
為了更深入了解這項專案，我親身前往台灣的最東邊，依靠著太平洋的主地—台東。和Canjune的員工一起穿著雨靴、戴上斗笠，化身為農夫，親手體驗種植香草的樂趣。
Nonzero Farm is committed to sustainability and permaculture. Thus, the visual design is centered around symbols of nature, purity, and harmony with the environment. It includes not only the plants they grow, but the bugs they attract, as well—because pests are part of a healthy ecosystem, something to be managed and not eradicated.
The final design features a specimen of the source plant for each product, with different styles for their “essential oil” and “hydrosol” lines. Essential oils, being highly concentrated, bear a stylized close-up, whereas hydrosols depict the plant in situ.
The final design features a specimen of the source plant for each product, with different styles for their “essential oil” and “hydrosol” lines. Essential oils, being highly concentrated, bear a stylized close-up, whereas hydrosols depict the plant in situ.
Nonzero Farm是一片純淨無污染的土地，所孕育的香草都以自然農法種植與收成。因此，在視覺設計上主要著重於「純淨」和「與自然共生」的概念，並且加入了我在農場觀察到的各種小昆蟲。即使有些昆蟲可能會破壞香草的生長，但它們也更能體現這片土地的純淨和自然，這裡沒有農藥和破壞，各種昆蟲都能快樂地生活著。
系列產品分為「純露」和「精油」兩種，「純露」的視覺設計會呈現整株香草的生長姿態；而「精油」由於萃取的極限而更顯珍貴，因此在視覺設計上使用了和「純露」一樣的元素，但呈現更加精緻的風格。
